Twenty years after its founding, the Fondation Haute Horlogerie gathered the three CEOs representing its founding maisons: Ilaria Resta (for Audemars Piguet), Patrick Pruniaux (for Girard-Perregaux), and Cyrille Vigneron (for Cartier). The brief was intimate and the timeline was brutal. We were handed the hotel bar between two events and decided to strip it bare. No styling, no set dressing : just the person, the walls, and twenty years of history to hold it all together. On a day that asked a lot of them, they gave us their full attention and each CEO left the chair a little lighter than when they sat down.